The Wish List: 8 South Asian Fashion & Beauty Brands We Can’t Get Enough Of 

Happy Diwali! To celebrate, here are some of our favourite products from brands created by founders of South Asian origin – from traditionally crafted silk homeware to beauty products rooted in Ayurvedic tradition. 

1. The Lip Treatment 

Indē Wild’s Dewy Lip Treatment is known for its plumping qualities. The formula is rooted in ‘Ayurvedistry’ (the brand’s unique approach, combining Ayurvedic practices with chemistry-backed formulas) to increase lip moisture by 114% for up to 8 hours. The addition of vitamin E and linoleic acid leaves your lips feeling softer, fuller and more hydrated. £18, Indē Wild 

2. The Hand-Embroidered Shirt 

No Borders is a cultural platform dedicated to amplifying South Asian talent and fostering strong communities to revolutionise Western-centric creative industries. It serves as a marketplace for independent makers, featuring stunning pieces such as this hand-stitched Kantha shirt by Ajija Sultana. £252, No Borders 

3. The Elevated Earrings 

All Bhavya Ramesh products are handcrafted in Jaipur by a team of skilled artisans, embodying the values of Indian culture and traditional jewellery making. The brand emphasises the importance of human touch and is committed to supporting local creatives – take these Third Eye Earrings, which reflect the sacred symbolism of the Third Eye. Rs. 4,500, Bhavya Aramesh 

4. The Statement Bag 

Gundi Studios was founded in 2018 by Natasha Sumant, who aimed to create a brand rooted in the ethos of promoting a more equitable textiles industry and reviving traditional techniques. This textured bag is crafted from 100% silk and dyed with azo-free dyes, with the hand-smocked pieces made by the women Jodhpur-based NGO Saheli. Perfect for adding interest to any outfit. £176, Gundi Studios 

5. The Beauty Sleep Aid

This Is Silk offers a beautiful line of skin, hair and lifestyle products rooted in the benefits of silk. The standout items are the silk pillowcases, woven with silver ions (which contain natural antibacterial and antimicrobial qualities) to benefit blemish-prone skin – while the luxurious feel guarantees a good night’s sleep. £67, This Is Silk 

6. The Hydrating Hair Oil 

Keen to introduce an oil into your hair care routine, but not sure where to start? Try this mist from Fable & Mane, which distributes a light sheen of product over hair for hydration without greasiness. Plus, it’s infused with red hibiscus and amla for instant shine, natural UV protection and a delicious scent. £26, Fable & Mane 

7. The Glow Booster 

PureEarth’s skincare may be gentle, but it’s effective. This hand-blended turmeric and sand exfoliant face mask is based on an ancient Ayurvedic recipe – great for clearing dead skin cells, drawing out impurities and supporting the delicate skin barrier. £46, PureEarth 

8. The Wear-With-Everything Necklace 

This New York City-based brand crafts minimalist desi jewellery that will seamlessly blend into your existing collection. The brand is “just the beginning of South Asian culture being equally represented in today’s world of fashion” – this 18kt gold-plated choker can be layered with other pieces or worn alone for a subtle elegance. £43, By Simran 

Pia Brynteson is Content Editor at Service95